LEVEMENN
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brief
A branding project for Levemenn, a lifestyle production company with a playful mission: to inspire people to escape routines and enjoy life more. The goal was to create a visual identity that modernizes the word “levemann” and reflects their core philosophy: “Det må være lov å kose seg!”
A branding project for Levemenn, a lifestyle production company with a playful mission:
to inspire people to escape routines and enjoy life more. The goal was to create
a visual identity that modernizes the word “levemann” and reflects their core philosophy: “Det må være lov å kose seg!”
approach
I built the identity around a stylized hamster wheel,
a symbol of life on repeat until you take control. In the animated logo, the wheel stops and ‘Levemenn’ pushes
itself free. Bright colors, expressive typography, and energetic compositions reflect the brand’s tone: bold, inspiring, and unapologetically joyful.
I built the identity around a stylized hamster wheel,
a symbol of life on repeat until you take control.
In the animated logo, the wheel stops and ‘Levemenn’ pushes itself free.
Bright colors, expressive typography, and energetic compositions reflect the brand’s tone: bold, inspiring, and unapologetically joyful.
More information regarding the project, a deeper dive into my process and the concept will be avalible soon.
More information regarding the project,
a deeper dive into my process and the concept will be avalible soon.
