beredskapet
be
redskapet
brief
A fictional awareness campaign created in school for the Norwegian Directorate for Civil Protection (DSB), aiming to increase awareness about home preparedness among families with young children.
A fictional awareness campaign created in school for the Norwegian Directorate for Civil Protection (DSB), aiming to increase awareness about home preparedness among families with young children.
approach
I created a visual identity that plays with contrast and humor, showing characters who prioritize the wrong things in their closets. The name Beredskapet is a wordplay on “beredskap” (preparedness) and “skap” (closet). Hand-drawn illustrations and bold colors highlight the gap between what people think they need and what they actually do.
I created a visual identity that plays with contrast and humor, showing characters who prioritize the wrong things in their closets.
The name Beredskapet is
a wordplay on “beredskap” (preparedness) and “skap” (closet).
Hand-drawn illustrations and bold colors highlight the gap between what people think they need and what they actually do.
More information regarding the project, a deeper dive into my process and more about the concept will be avalible soon.
More information regarding the project,
a deeper dive into my process and more about the concept will be avalible soon.
