ONKEL JENS
ON
KEL JE
NS
brief
A branding and campaign concept for Onkel Jens (through Norsk Filmdistribusjon), a Norwegian-Kurdish dramedy about culture clashes, family, and identity. The film premiered in Norway in April 2025 and also screened at SXSW earlier that year.
A branding and campaign concept for Onkel Jens (through Norsk Filmdistribusjon), a Norwegian-Kurdish dramedy about culture clashes, family, and identity. The film premiered in Norway in April 2025 and also screened at SXSW earlier that year.
approach
I built the identity around the cultural clash at the heart of the story — a Kurdish uncle moving into a Norwegian collective and disrupting their routines.
Visually, I merged a Kurdish and Norwegian J to reflect this tension. The slogan “kulturkræsj i kollektivet”, roughly translating to culture crash in the collective housing, became a central concept.
The goal for the campaign was to get more 13-18 year olds to the cinema.
I built the identity around the cultural clash at the heart of the story — a Kurdish uncle moving into a Norwegian collective and disrupting their routines.
Visually, I merged a Kurdish and Norwegian J to reflect this tension. The slogan “kulturkræsj i kollektivet”, roughly translating to culture crash in the collective housing, became
a central concept.
The goal for the campaign was to get more 13-18 year olds to the cinema.
While the final campaign was executed by another designer, it was based on my visual exploration and early logo idea.
I also contributed to the final tagline, "when your Kurdish uncle moves into your Norwegian collective housing".
Final campaign design →
While the final campaign was executed by another designer, it was based on my visual exploration and early logo idea.
I also contributed to the final tagline, "when your Kurdish uncle moves into your Norwegian collective housing".
Final campaign design
